New Bizspace site proves that getting SEO, usability and a professional design working together is what counts
We were recently approached by Bizspace to completely redesign (in their words!) their old, tired and basic website!
Their previous site was falling well below par on all three of the most important things that a website needs to get right…
SEO (Search engine optimisation)
Unfortunately the site was built with minimal search engine optimisation consideration in mind. There were very few pages with a serious lack of detailed, relevant content, as well as some other more serious issues such as using images for text headers. Without spending the required time and effort on SEO you are negating much else of what you do on a website – because nobody will ever find it!
Clarity is the name of the game here – not making people have to think! Unfortunately the navigation through the site was not clear and neither were the most important calls to action on each page. Always remember to keep things simple and clear and ensure the things you want people to do on each page are easy to see and understand.
Aesthetically the design was below average. I say it all the time but people will make up their mind within seconds of visiting your site on who you are, what you stand for and whether they trust you. A clear professional design is extremely important to instantly reassure their subconscious that you are worthy of their trust.
But, it’s all of them working together that’s the key!
Getting one or even a couple of these things right is a good start, but it’s the combination of all three together that we here at The Technology Studio believe is the real goal. It’s not good enough to have a fantastic looking site if nobody knows how to use it. There’s no point having a site with search engine optimisation tuned perfectly if it looks unprofessional and shabby as people will go elsewhere. You see where I’m going here!
With our help the new Bizspace website has released to much praise in each of the areas above. The proof as always is in the pudding however! Their previous site achieved half of the visitors that the new site achieves, but it’s the site goals that are really interesting. Previously the old Bizspace site achieved an average of just 4 contact forms per week. It is now achieving an average of 40. That’s a ten fold increase!