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Stronger My Way behaviour change initiative
In England, more than 15 million people live with a long-term condition. We supported the Chartered Society of Physiotherapy on Stronger My Way, a behaviour change initiative which aims to encourage strengthening activities as part of a daily routine.
Why?
To encourage more people to do strengthening activities, supporting rehabilitation and living independently and ultimately improving quality of life.
Our solution
We created the visual identity of Stronger My Way and developed a communication strategy with key messaging. We crafted a range of campaign assets including brand identity and guidelines, PowerPoint templates, infographics, social media campaigns and digital banners.
Stronger My Way targets both patients and physiotherapy staff, so we created assets that followed the campaign theme, but also were distinctive to each audience. All assets were user tested prior to go live to ensure that the messaging and visuals resonated with target audience members.
The campaign was a huge success, achieving over 6 million impressions on Twitter and attracting strong support from national stakeholders including NHS England and patient groups.
From the outset it was clear how passionate, excited and committed earthware were. Stronger My Way has landed very positively with our members, other healthcare professionals and people living with long term conditions, and earthware have been a significant part of ensuring strength is no longer the hidden guideline.
Sarah Curgenven
Project Manager, Chartered Society of Physiotherapy
